Part 1: The Roots

In 2016, fresh out of university, I took on tree planting—a tough job that transformed me from a city kid into a wilderness warrior, facing bears, snakes, and hornets.

Part 2: Birth of WILD

Post-graduation, trapped in a corporate job, I yearned for the freedom of tree planting. I started WILD, inspired by peak experiences and crafted wood-brimmed hats that resonated with others.

Part 3: The Meaning

Being WILD means living freely, embracing adventure, and reconnecting with primal instincts. It's about pursuing meaningful goals and aligning mind, body, and soul.

Part 4: The Mission

WILD aims to conserve nature, donating 10% of profits to conservation agencies based on product designs. We empower our community to drive our conservation efforts.