In 2016, fresh out of university, I took on tree planting—a tough job that transformed me from a city kid into a wilderness warrior, facing bears, snakes, and hornets.
Part 2: Birth of WILD
Post-graduation, trapped in a corporate job, I yearned for the freedom of tree planting. I started WILD, inspired by peak experiences and crafted wood-brimmed hats that resonated with others.
Part 3: The Meaning
Being WILD means living freely, embracing adventure, and reconnecting with primal instincts. It's about pursuing meaningful goals and aligning mind, body, and soul.
Part 4: The Mission
WILD aims to conserve nature, donating 10% of profits to conservation agencies based on product designs. We empower our community to drive our conservation efforts.
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